Food photography in branding
One might ask, what is so special in photographing food? The answer is simple because it is the basis of many product advertising campaigns. Food photography allows for the proper display of the product, which is of great importance in building customer relationships and strengthening the brand image.
How can food photography help your brand?
Food photography will be an invaluable source of support for all companies operating in the catering, food and commercial industries, as well as for culinary bloggers, and book and magazine publishers. It is said that a well-prepared meal should stimulate our three senses. First, it has to taste good. Second, it smells great. Third, it looks appetizing. Unfortunately, in the case of food promotion, we usually only have the third sense to use. Therefore, taking an attractive photo of food is not an easy task. It must arouse our emotions and bring out things, that we would normally replace with taste, smell or touch.
Food photography and broadly understood product photography is one of the services provided by our company. Many years of experience and knowledge of trends and consumer preferences allow us to get the best out of the product. We are well aware of the power of the message conveyed by photography.
What is packshot and why do you need it?
One of the services provided by our company is packshot photos. A packshot is a high-quality photo of a specific product. Its purpose is to present the item in such a way that it best reflects the appearance, shape, texture or other important elements depending on the product. Food photography is also applied in packshots.
With the unprecedented growth of e-commerce in recent years, packshots play a huge role in online sales. The Internet does not allow you to touch, try on or test a product, which is why a good-quality photo is the basic source of information about it.
As mentioned earlier, food photography can be very helpful. Brand recognition is largely created through visual identification, and professional food photography can be a very important aspect of it.
High-quality photos presenting dishes or food products can be a great impulse to attract customers. A professional photo of a pan with a delicious-looking dish will increase the chance of selling it. On the other hand, an ice cream parlour can effectively increase its popularity through tasty-looking photos of ice cream and desserts on the website. By using food photography, we certainly have a much better chance of attracting customers.
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