What is packaging design?
Packaging design is the process of creating product packaging and promoting the brand using it. Each aspect of packaging design must be well thought out and matched to the product that is hidden under the layers of paper or plastic. The packaging design should also not conflict with the company’s philosophy.
When preparing a packaging design, a designer must understand the type of material it will be made of, as well as it’s quality and texture, as well as graphics, colours and text descriptions. Of course, the whole thing must be best suited to the expectations of customers. Well-designed packaging is characterized by the fact that the consumer understands the benefits of the product very intuitively.
Why choose packaging design?
Thanks to many years of experience, our company can guarantee that packaging design will be carried out by the highest standards. We perfectly understand the realities of the market and the importance of packaging design in the modern world. Our team, consisting of experts in their industry, makes every effort to ensure that packaging design reflects all expectations of both our customers and consumers.
It is important to maintain the right balance between production costs and the attractiveness of packaging design. Therefore, packaging design must take into account consumer expectations on the one hand and production capabilities on the part of the ordering party (technological, cost, etc.) on the other.
What is the purpose of packaging design?
The most important purpose of packaging creations is to create a bond between the product and the customer. This bond must be built within seconds, during which the buyer’s mind decides whether the product is attractive or not. If the customer has a choice of several similarly recognizable brands or will buy a product for the first time without knowing any brand, the packaging may play a key role in his choice. The task of well-designed packaging is to convey as much information about the product as possible in an intuitive way. The packaging must catch the customer’s attention before the words. It is important to stimulate his imagination and emotions in such a way that the subconscious mind plays a key role in his choice.
Packaging design is a process that requires creativity and good knowledge of the product and its recipients. In addition to a great sense of aesthetics, it also requires knowledge of the materials from which the packaging is made and their properties. Taking into account all these factors will make the packaging give our product a unique character and arouse the desires of customers.
To view more of our projects, go to the portfolio page or download the presentation.
Marketing research is a key element of almost every project. We check out what consumers really think and what drives their purchasing decisions. We analyze the results and translate them into real actions that give real results.
We build brands from scratch and transform existing brands. Our goal is to create bestsellers on the market.
We comprehensively build a full brand image. We take extra care to ensure that we stand out from our competitors’ products and services. We focus on the real attention of consumers.
The coherence of strategy and creation in brand communication is extremely important. This is why first we develop a strong strategic base and then supplement it with a non-standard creation. Then we work on custom execution ideas for promotion.
Brand strategy development
Setting the brand’s business goals is the first step in a good strategy. After determining these points, we prepare, step by step, a detailed plan for the implementation of the vision.