The company was tasked with developing the positioning, marketing strategy, and design of the 3biker brand of bicycle equipment.
The projects included market and qualitative audience surveys. Target audience insight is “cycling gives me a sense of my own strength, courage and uniqueness” , so 3biker becomes a brand of wear and equipment for braveness, confidence and sport and adventure inspiration.
The wing coded in the logo is a symbol of freedom, which fits into the number 3 of the brand name. Also, the visual image “3biker” is similar to how a cyclist bursts the air when riding fast. This makes the logo moveable and reflects the product category.