The company was tasked with developing the positioning, marketing strategy, and design of the 3biker brand of bicycle equipment.
The projects included market and qualitative audience surveys. Target audience insight is “cycling gives me a sense of my own strength, courage and uniqueness” , so 3biker becomes a brand of wear and equipment for braveness, confidence and sport and adventure inspiration.
The wing coded in the logo is a symbol of freedom, which fits into the number 3 of the brand name. Also, the visual image “3biker” is similar to how a cyclist bursts the air when riding fast. This makes the logo moveable and reflects the product category.
The idea of the brand: cycling is like a lifestyle in which you constantly discover something new and constantly challenge yourself. That is why a bright color combination was chosen – black and orange. This once again emphasizes the bold character of the brand, its desire to stand out and be yourself.
The project also included development on the Prestashop platform and optimization of the 3biker online-store, SMM launch.