PG Reforming developed an identity for an IT school of a new format
An IT-academy of a new format created by the co-founder of the French school “Ecole 42” with a unique approach to learning enters the Uzbek market: no lectures, assessments and teachers (only mentors), emphasis on self-education and mutual learning in a team, study at any time 24 / 7.
The idea of the Astrum brand is to create conditions for the training and development of each student, thereby contributing to the development of the entire IT industry of Uzbekistan.
The name “Astrum” was chosen for the brand. It is the Latin word for “star, heavenly body”. The Latin origin emphasizes the “scientific character” of the brand, and the meaning is associated with achievements and striving for the ideal.
The graphic solution conveys flexibility and friendliness, the color palette connects the brand with technologies, but at the same time not strict, but bright and creative, which is closer to the sphere of non-formal education. Also, in the logo, instead of the letter “T”, “IT” is encrypted, which at the same time looks like a person, i.e. student of the academy.
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