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Baraka Market

PG Brand Reforming has developed a brand for a retail chain in Uzbekistan

The retail market of Uzbekistan is unique: it has both modern chains and traditional “bazaars” at the same time.

Therefore, the positioning of the brand combined European modernity with oriental soulfulness: Baraka market is high-quality and selected products at a fair price, open people and modern service within walking distance from home.

The name of the chain “Baraka” does not have a literal translation from Uzbek, but the closest is “abundance”. This word is used as a good wish and even a greeting.

The brand name combines two symbols: the sun and a sunflower in the form of elements of traditional ornament – as symbols of the fertile east. The basis of the corporate identity is orange color associated with vitality, warmth and positiveness.

Within the framework of the project, a brand communication strategy was developed for the first 2 years from the date of launch. The territory of the brand is “To be closer than just a store”, the message “Baraka market is a store that has everything you need to become “your own”.”

Usługi:

Corporate Identity
Communication
Rebranding

Klient:

Urban Retail

Baraka Market image
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Baraka Market image Baraka Market image
Baraka Market image
Baraka Market image
Baraka Market image
Baraka Market image
Baraka Market image
Baraka Market image
Baraka Market image Baraka Market image Baraka Market image Baraka Market image

Usługi:

Corporate Identity
Communication
Rebranding

Klient:

Urban Retail

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