The company was faced with the task to develop packaging design of cosmetics in the medium+ segment, which will be presented in the Israeli, Korean and Chinese markets.
Beresheet is a Dead Sea salt and mineral cosmetics brand. Beresheet in Hebrew means “genesis”. The purpose of the brand is to provide “cosmetics for life”: it, just like all life, originated in the sea. This idea was reflected in the logo by moving from a subtle to a denser stroke: thus symbolizing the process of genesis.
In the packaging design, preference was given to minimalism: this created a calm, restrained brand character, much like the Dead Sea. The packaging also reflects the natural pattern of the Dead Sea salts through foil stamping, which at the same time resembles silver and the unevenness of salt deposits. This technique emphasizes the main ingredient of the product, its USP and the price category of the brand.