Cammello is a small family business in Belgium that produces lawn fertilizers. As part of the project, the PG team conducted desk research, developed positioning and identity for the brand.
The target audience is true lawn lovers. Lawn maintenance is a hobby for them, so they strive to make it perfect. As a rule, these are family people with a high level of income.
It is important for consumers to pay special attention to their lawn. Based on this, the brand essence was formulated: “Perfect formula for lawn lovers from small family owned business”.
So, as a result of the project, the identity of the Cammello company was developed, the striking element of which is the pattern. It uses different shades of green and orange, i.e. shades close to natural.
Also, a package design was developed for 3 SKUs. The specifics of the SKU are conveyed through color differentiation: fertilizer for the autumn period – orange, universal fertilizer for all plants – purple, special fertilizer for the lawn – green. In packaging design, we emphasize the functional benefits of the product through its informativeness, as well as create an emotional response from the consumer, showing realistic photos of the lawn.
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