Identity for CoinsPaid
CoinsPaid is a company that creates products to work with cryptocurrency in B2B and B2C. The company has two sub-brands: Crypto Processing is a payment gateway for businesses that accept payments in cryptocurrencies, as well as Crypto SaaS – software for crypto processing.
Company could be described as a team of like-minded experts who are ready to help their clients understand cryptocurrencies and crypto transactions.
Solution:
A distinctive feature of CoinsPaid is openness to the world and people. The company communicates on an equal grounds with its customers. The company’s competitors use blue “technological” tones with an emphasis on digital services. It was important for CoinsPaid to use another color palette to stand out in the competitive field and at the same time emphasize its modernity and friendliness.
Therefore, bright, dynamic colors were chosen for the company and its sub-brands. The comet has become the symbol of the brand – a bright flash that chooses the direction of movement and creates graphic symbols for each division of the company.
How it is implemented in CoinsPaid:
The main color of the brand is neon yellow. In that brand the comet creates a circle – a symbol of energy and constant movement. Also, the circle carries an additional meaning – focus on the main thing, which speaks of the company’s values.
How it is implemented in Crypto Processing:
Crypto processing is often used in online casinos and bookmakers, which is associated with sports, adrenaline and the desire to win. Therefore, the brand’s visuals use a sports theme with an emphasis on achievements and emotions. In Crypto Processing, the main color is red. The comet is transformed into a dynamic trajectory: this makes the brand more masculine, purposeful, moderately bold.
How it is implemented in Crypto SaaS:
Turquoise is the main color for SaaS. The comet now creates a triangle, which symbolizes the architecture, the foundation. This directly reflects the specifics of the SaaS product and makes the brand more rigorous.
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