The aim was to develop a trademark for bitumen products: bitumen latex mastics and mastic sealants. Based on the results of project research was selected the “smart” positioning.
The name Elementum refers to technology and intellect, as well as to user-friendliness. The design conveys convenience and innovation through the symbol of the “play button” and the search bar, as a reference to the ease of choice between brand products. Differentiation between the lines of products for different industries is realized due to color and symbolic system.