The company was task to develop packaging design for the keto products: hot chocolate, protein powder, cake mixes.
Keto foods are associated with food for special needs. Therefore, the packaging usually contained just a lot of information about the product, which does not cause emotions for the consumer. PG’s idea was to develop packaging design that will show that this product suits everyone. Therefore, the packages show a variety of characters: young guys and girls, office workers, parents, etc.
To reflect the consumption situation of the product, images on the cake mixes and hot chocolate packages look more relaxed and homely, while the heroes on the protein packs play a variety of sports. But despite this difference, the whole design is united by the idea that these products are suitable for everything: for sports, travel, work, study or just for relaxation and good mood.
The design is bright, emotional and memorable and distinguishes the product on the shelf. Thanks to the personalized design, each consumer can find himself on the packaging, which will increase his interest in the product.