CBD Drops are a natural cannabis extract. Drops are taken for muscle pain, arthritis, anxiety and other symptoms.
In the framework of desk research, it was revealed that one of the niches that a new product can occupy is its versatility. This corresponds to the specifics of the product, since it is suitable for both people and animals, and at the same time has a different spectrum of actions.
But the main target audience for the product were successful people whose life is full of stress, and therefore they need to remove negative effects in the form of stress, distraction and fatigue in order to continue living at their own pace. Therefore, the essence of the brand is “a harmonious combination of naturalness and science, which will help you feel healthy and free from stress and pain”.
There are only three products in the line, which cover a different spectrum of actions: for concentration and focusing of attention, for relaxation, for motivation and energy.
The packaging design is based on abstraction, which shows the effect of the drops for the consumer. White packaging is associated with medicine and purity, while the abstraction itself adds originality and brightness to the brand. The brand logo reflects the product category: waves in the letters “e” are associated with liquid and are also a metaphor for the effect on the consumer.
So in the design, a balance was observed between science and naturalness, which was laid in the essence of the brand, and the name is associated with freedom, which helps to holistically and correctly understand the essence of the company’s positioning.