The project was aimed at developing a trademark for a strong alcoholic beverage - gin.
The nowadays popular vector of craft production was chosen in the name and design. In addition, the natural aroma of juniper, which has gin, immediately refers to something natural, hand-made.
The name GinTellMan is not only an “audience of modern gentlemen” coded inside, but also a story about how much gin can tell a person. The main element of the label was the character – a gentleman in a pince-nez and cylinder, graciously fixing his mustache.