Wargaming is actively expanding its divisions. One of the main divisions is the Development department, which required its own identics
The agency was faced with the task of developing a corporate identity. We decided to create a signature style that would become the department’s trademark, but at the same time matching the style of Wargaming as a whole.
The client’s main requirements were to reflect the department’s motto “Commit & Deliver” . As a result, the brand embodies several meanings:
- It represents the main logo of the company itself – a massive arrow on both sides, which corresponds to the visual style of Wargaming.
- Shape of the mark reminds of symbols of the main company’s products.
- In the center of the sign we can see the five-pointed star formed by the arrows. It symbolizes the success of teamwork due to the individual performance.
- The sign also represents direction, moving forward and development.
- The obliques and light elements of the corporate identity emphasizes the overall style and refers to the process of creating and developing games.