From coal city to cool city: see how we've changed the city of Konin identity.
The agency aimed to create a brand that would accurately reflect the city’s new positioning, appeal to the demand for better environmental friendliness, and demonstrate dynamism in the growth of all facets of society and infrastructure. Energy was the ruling factor here as it covered all aspects of green growth.
Energy is the driving factor because it manifests as light, heat, and vibrations that become sound. Energy has many diverse forms and effects and can influence all of our major senses. However, energy is a wave by definition. We frequently imagine energy as waves-live, similar to sound, light, or heat waves.
The design team at PG was inspired by the flexible ways energy flows between many associates. The kindred relationship between the residents and the urban structure, administration, and public buildings, sustainability and innovation, and business and creativity help formulate its brand. This newfound surge of green energy contributes to new initiatives. For instance, our icon structure relates to services like tourism, healthcare, logistics, and more. Every icon has a beginning and an end that advance quickly and attempt to link with other parts. As a result, we demonstrate how every building in a smart city interacts with every other structure because there can be no tourism or healthcare without education and vice versa.