Music and lemon liqueur!
Lemoncello is a frequent ingredient in party cocktails. And another essential attribute of parties is music.
This direction was taken as a field of search for graphic and verbal ideas. The name “Limontone” and label design combined two metaphors on visual and verbal level: music and lemon liqueur. The product should become an affordable alternative to the original Italian beverage.
Limontone won the award in the “Packaging” category at the AdStars 2018 Advertising Festival in South Korea.