Within the framework of this project, we focused on a trademark of varietal wines.
The main task of a product in the portfolio was to catch a younger target audience and become more of a youth brand. In the process of looking for an idea, the authors focused on such an abstract concept as the culture and rhythm of a modern city. The key visual is based on the night city landscapes and also on the romantic light of the streetlight. The color of a streetlight varies depending on whether it is red wine or white, as well as the type of wine.
In our opinion, the city views differ from each other in their atmosphere, which allows us to show the specifics of different types of wine.