When developing the website for any product, the key characteristics of this product have to be preserved and transformed into UI/UX: innovation, uniqueness, purity and sterility.
The designer should remember that the website is created primarily for the user. With the increasing complexity visual culture it was important for us to consider all scenarios of user interaction at the prototyping stage, to find out all the bottlenecks and prevent any unforeseen events.
Personalities. Within the framework of this product, we worked with a diverse target audience. This method was chosen as an auxiliary tool for building user interaction scenarios. It allows us to cover various patterns of consumer actions, depending on the life experience of the consumer.
The main task of the website is to combine the user’s desire to quickly and painlessly purchase the necessary product and informational role of the website. For this reason, the shopping cart with the checkout function has been moved to a popup on top of the main pages of the site and is constantly available to users to make a purchase at any time.
Innovation and uniqueness. Of course, it was possible to follow the path of least resistance and to create a website with a classic grid. However, we decided to go against the grain to create a unique experience from the first contact with the brand right up till until the purchase.
Focus on product. Since the website is a representation of a solo product, we decided to use the product as a key visual. All elements on the site and their dynamic forms are connected to the packaging itself and binded with corporate identity. Duplicated and amplified patterns from the “+” symbol helps us to convey a message about the protective functions of the product, about purity and sterility.