Design refresh for the Polish Certification Center
The Polish Centre for Testing and Certification has been providing management system certification, product testing and certification, and training services for over 60 years. The Centre is also a member of the International Network of Certification Entities IQNET.
We were tasked with rebranding the company and refreshing its logo, media, and design elements while still incorporating recognizable national symbols of Poland. We also provided recommendations for developing the corporate identity for other areas of activity, such as research and education.
To reflect a forward-thinking company while still paying homage to its long history, we chose a confident blue as the main color and maintained detailed heraldic elements. The corporate color is now more modern and digital, while red remains the main accent color. The color scheme is dynamic yet discreet and professional, complemented by complementary colors to illustrate additional directions.
During our work, we put a lot of thought into the shape and personality of the eagle. We aimed to introduce something fresh while still staying close to the recognizable image of the Polish eagle. To achieve this, we experimented with various sizes to highlight different aspects of the eagle, such as its head or wings. Ultimately, we decided to maintain the eagle’s familiar form and proportions, but simplified it significantly, along with the surroundings, to move away from the heraldic aesthetic and eliminate unnecessary visual distractions.
Our company has implemented a sign system that encompasses all of the areas we are involved in, including certification, research, testing and education. We have unequivocally decided to use the rhombus shape as it is already present in our logo and corporate identity as a pattern and background element. This distinguished and unpretentious shape can be effortlessly recognized using a variety of colors.
Take a look at how the corporate identity is effortlessly adjusted to different media. Due to the nature of the PCBC business, the corporate identity must be able to promptly adapt to non-traditional media of various shapes. In this instance, a straightforward geometric approach proved to be more beneficial than intricate designs or one-of-a-kind artistic interpretations.