Together with our client on market analysis basis our agency has developed an idea about healthy sweets.
This is how the unique for the Belarusian market vegetable-flavoured marmalade was born. The new trade mark name is “Polza”. In Russian it is meaning “healthy benefit”. This name fully conveys the main idea of the product — combination of natural vitamins and healthy profit from vegetables with pleasure of eating gummies as well.
Design is based on the concept of a botanical Encyclopedia. The illustration is stylized as encyclopedia article. The text on the package is explaining to the consumer real benefits of our product.