The agency was tasked to develop a brand of local brewery for connoisseurs, which should reflect the Belarusian origin and the expertise of its creators.
In the framework of the project we developed the architecture which divides the brand into the main beer – classic and the craft beer – approved by the sub-brand.
The positioning of the main brand “Classic beer culture”: we raise the culture of beer consumption and become a guide to the multifaceted world of this drink. The name of the brand is Robim Good, in which several meanings are encoded. It is a combination of the Belarusian and English languages as an indicator of localization, but at the same time of correspondence to global trends; and also a symbol of quality – “Doing good”, for a full due. The Craft series has chosen its positioning: “The palette of beer tastes”. It is designed for a younger audience that likes fashionable serving of unique beers. The first in this lineup was the dynamic sub-brand “Zavarushka”.
The Robim Good identic reflects the variety of grades that the manufacturer makes. The key element is the beer mug print that is used to make the logo. The prints of various colours – from gold to amber – give a reference to different kinds of beer.
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