Arco Sweets decided to make some popular products more natural: without palm oil, sugar, lactose and gluten.
The company also develops product lines and offers consumers new tastes: bars with cannabis seeds and flavors of chocolate and chili.
PG team updated the brand logo. Natural lavender and chocolate colors reflect our open-mindness to new products and emphasize the transition to more natural compounds. Each SKU is differentiated by a color plate and a juicy image, which recalls that sweets remain delicious, even with the right composition.
The new packaging design not only to differ the brand on the shelf, but also broadcasts the main values of the brand: preserving the taste with the usefulness of the ingredients, openness to change, caring for its consumers, even the smallest.