Sometimes, just by combining two regular things, you can get a completely unique solution.
Dairy products always differ in the amount of fat content. We have noticed that very similar differentiation is used in the size range of clothes. By combining these two ideas, we obtained a package of milk whose fat content is indicated by the letters used to determine the size of clothing: S is the smallest fat, M is the medium fat and L is the highest. The idea was also reinforced by relief stamping: the size of the convex elements also indicates the fattiness of the product.
One of the company’s most award-winning cases. A simple solution that has been highly appreciated in international competitions:
- “AD STARS 2016”;
- Kiev International Advertising Festival in 2017;
- The bronze at “Pentawards 2017”.