Your daily olympics sponsor
TEOS is a classic thick yoghurt brand with new SKUs added: sugar-free drinkable yoghurt and blueberry, mango and cherry pomegranate drinkable yoghurts. We needed to rejuvenate: to make drinking yoghurt more relevant, and suitable for pseudo athletes and young people who lead a dynamic lifestyle.
The client decided to change the brand positioning territory from “Greek yoghurt” to “healthy lifestyle product”. Greek yoghurt suggests the presence of certain graphic elements, such as capitals in the letter “T” or light blue and white shades. We made a more dynamic product more contrasting, removed curls in the font, and added an active plate with a flavour differentiator and a unique colour for each SKU.
The design turned out to be simple, but at the same time effective: a highly visible food zone, a dynamic character in the geometry of functional elements and an expressive brand with information about the high protein content.
The new TEOS is a product for those who choose action.