Well-prepared brand communication is a synthesis of a well-thought-out strategy and original creative process. The strategy serves as the basis for creative activities. We generate unconventional ideas sthat upplemented with innovative promotional meanings.
Brand communication is successful if it evokes specific emotions in recipients — if it amazes, interests, surprises or inspires. In addition, communication creates an emotional bond and a system of associations with the brand.
Our task is to create brands that have their own image and can respond to the real needs of consumers.
As part of communication, we will prepare:
- Advertising campaigns
- Communication strategy
STAGE 1: COMPARATIVE ANALYSIS OF THE CURRENT SITUATION
At the beginning, we try to understand the brand’s position on the market. We analyze the main trends and follow the development of the industry. We examine how consumers perceive a given product. We also learn what exactly our client requires from us.
STAGE 2: DEVELOP A STRATEGY
Based on the analysis data, we prepare a brand strategy. We choose consumer insight, research communication channels and define the main idea. This is the best way to create an effective message.
STAGE 3: CREATION
We focus on creativity. We know how it can bring real benefits to the brand. Creative ideas can more easily interest your audience or remind you of yourself after a long time. This stage involves numerous brainstorming sessions, exchanging thoughts and ideas.
STAGE 4: PRODUCTION
We make sure that the creative concept is properly implemented. After accepting the creative idea, we prepare:
– Key visuals
– Web page
– Support in carrying out advertising campaigns
– Other advertising media
To view more of our projects, check out the portfolio on link or download it.
Marketing research is a key element of almost every project. We check out what consumers really think and what drives their purchasing decisions. We analyze the results and translate them into real actions that give real results.
We build brands from scratch and transform existing brands. Our goal is to create bestsellers on the market.
We comprehensively build a full brand image. We take extra care to ensure that we stand out from our competitors’ products and services. We focus on the real attention of consumers.
The coherence of strategy and creation in brand communication is extremely important. This is why first we develop a strong strategic base and then supplement it with a non-standard creation. Then we work on custom execution ideas for promotion.
Brand strategy development
Setting the brand’s business goals is the first step in a good strategy. After determining these points, we prepare, step by step, a detailed plan for the implementation of the vision.