We deal with the overall creation of brand design. We develop a logo from scratch and encapsulate it with consistent visual identification on all variations of media.
We always want to stand out from the competition.
Design is not just a picture. The graphic layer of the product carries much more by defining the climate, carrying the message, and causing curiosity or surprise.
The design process is divided into the following stages:
STAGE 1: ANALYTICS
At the first stage, we study the appearance of the product shelf, look at the worldwide experience of brand design in the same product category, and study the features of brand perception by the current consumer.
STAGE 2: CREATIVE AND STRATEGY
For PG, design creation is a strategically important task in the context of a full-fledged branding process. Based on analytics, we develop specific design vectors in the direction of which the brand can develop. After that, creative solutions are developed that follow the framework of the branding direction. We call this the strategically oriented creative strategy.
STAGE 3: DESIGN
This is the step where we direct the artistic embodiment of creative ideas. The most complete implementation of strategic and creative decisions requires several independent views and opinions, therefore, a team of designers where each of them approaches the project from their own angle and allows us to assess the strengths and weaknesses of each approach.
STAGE 4: TESTING
In any project, we strongly believe in testing all the concepts on the final consumer. The tests can fully objectively evaluate design decisions and creative approaches, choose the option that speaks the same language with them.
To view more of our projects, go to the portfolio tab or download the presentation.
Marketing research is a key element of almost every project. We check out what consumers really think and what drives their purchasing decisions. We analyze the results and translate them into real actions that give real results.
We build brands from scratch and transform existing brands. Our goal is to create bestsellers on the market.
We comprehensively build a full brand image. We take extra care to ensure that we stand out from our competitors’ products and services. We focus on the real attention of consumers.
The coherence of strategy and creation in brand communication is extremely important. This is why first we develop a strong strategic base and then supplement it with a non-standard creation. Then we work on custom execution ideas for promotion.
Brand strategy development
Setting the brand’s business goals is the first step in a good strategy. After determining these points, we prepare, step by step, a detailed plan for the implementation of the vision.