We set goals and define the brand platform. The ready strategy is an introduction to creative ideas.
A brand is not only a name, logo, and visual identification system. A brand is an emotional bond with the consumer. It is also the associations, mood, and tone that we convey with the product. That all creates a full image of any brand.
We are experts in the field of:
- creating FMCG brands
- creating B2B brands for goods and services
- creating images of employers
STAGE 1: ANALYTICS
For a complete approach to a creative idea, you need to understand the place of your brand on the market and understand the main trends in the industry. You need to know what your consumer thinks about when making purchases and what level of innovation the customer’s brand team can commit to in order to make a bright entry into the market. We try to find answers to these and other questions at the first stage of work.
STAGE 2: DEVELOPMENT OF STRATEGY
Based on market analysis, we develop a brand strategy. By highlighting consumer insights, establishing communication channels, and messaging we are able to define the boundaries and territory of the brand. By using this method, the brand is fully capable of communicating with consumers.
STAGE 3: CREATIVE
Creative communication is the main tool for interacting with the audience. It is important to hook the audience, establish the first contact, or remind them why your products is still a strong contender in today’s market. At this stage, numerous creative techniques and their combinations are used, thanks to which we select the most suitable creative ideas.
STAGE 4: PRODUCTION
A creative concept must not only be developed but also executed. At this stage, our clients trust us with developing the following media:
• creation of key visuals of various complexity
• development of promotional sites;
• shooting videos;
• support in conducting advertising promotions;
• creation of other advertising media
To view more of our projects, go to the portfolio tab or download the presentation.
Marketing research is a key element of almost every project. We check out what consumers really think and what drives their purchasing decisions. We analyze the results and translate them into real actions that give real results.
We build brands from scratch and transform existing brands. Our goal is to create bestsellers on the market.
We comprehensively build a full brand image. We take extra care to ensure that we stand out from our competitors’ products and services. We focus on the real attention of consumers.
The coherence of strategy and creation in brand communication is extremely important. This is why first we develop a strong strategic base and then supplement it with a non-standard creation. Then we work on custom execution ideas for promotion.
Brand strategy development
Setting the brand’s business goals is the first step in a good strategy. After determining these points, we prepare, step by step, a detailed plan for the implementation of the vision.