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Market
research

Effective research ensures that the next steps in our plan are the right decisions for your product.

What are the concerns of potential customers? What are the current trends? Market research allows us to find answers to these questions and strategically apply them to your product.

Understanding the environment of potential customers is one of the key stages of working on a product. We analyze the competition and find out what motivates future customers. Our extensive experience in many types of marketing research allows us to make sure that all of our projects are preceded by solid research and field study.

We carry out the following marketing research:

step

1: DESK RESEARCH

This is the research that determines the external environment of the brand. We check out what the market or its selected segment looks like. We analyze the activity of the competition and learn about specific global trends. Finally, we find the most optimal marketing tools for the selected product or service.

a) research of competitors
b) research on international trends

step

2: FIELD RESEARCH

This is the stage of getting to know the consumers. We examine their motivations and values that guide them to action. We check out the target group quantitatively and qualitatively, using a full set of research tools;

а) online panels
b) observation
c) in-depth interviews and focus groups

step

3: BRAND AUDIT

We analyze the condition of the brand. We verify whether the brand is developing in accordance with current trends. We define:

  1. a) graphical comparative analysis
  2. b) marketing analysis of the brand
step

4: TEST OF DEVELOPED IDEAS

The best ideas are those ideas that connect with the consumer. Good advertising is legible, understood, and appreciated by the recipients. We check how the strategy and creation are received by buyers. We use tools such as:

а) focus groups
b) express surveys
c) semantic analysis
d) eye-tracking

OUR EXPERIENCE

To view more of our projects, go to the portfolio tab or download the presentation.

If you’re interested in working with us, feel free to contact our client services team. We look at each brief individually and always try to answer every question as soon as possible.

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Still have questions? Contact us, we will be happy to answer them!

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